Richard Huang: Chongqing’s Success Story

Richard Huang: Chongqing’s Success Story

With the intense competition of the kitchen appliances industry in Chongqing, how does one transform a regional brand to compete against other national and international brands? As Richard Huang discusses the transition towards servicing the broadening niche of customers looking to showcase their stylish kitchen as one of the centerpieces of their home interior design has become a viable option, creating an integrated process starting from design, to installation, and finally post-purchase customer satisfaction.