CBNweekly Feature Interview of JUSTWILL Studio

The Road Ahead: Sustainable Development of Manufacturing: Made in China

JUSTWILL Studio Founder and CEO, Jeff Huang, has said that in order for traditional manufacturing firms to stay relevant in China’s transforming economy, adding an element of creative and original design will be the key. While conceding the inevitable increase in overall costs, he counters by suggesting that the evermore savvy consume is willing to pay a premium to enjoy fashionable products that highlight one’s individuality. Mr. Huang also foresees the currently foreign-centric demand of the brands in Chinese consumer market will slowly shift towards homegrown domestic brands.